Product Sponsors

These are the companies that support us with incredible products that give us the confidence to stand on the starting line with the world’s best and know when that pivotal moment in the race arrives our equipment will be up to the challenge. We rely on these brands for training, racing and those unforgettable moments on the trail with friends.


Novatec Logo


KS-Kenda Women will be using Novatec Flowtrail wheelsets for XC racing. The name says it all. Flowtrail is a perfect blend of gravity-based and go-anywhere personalities. Light enough for cross country, resilient enough for enduro and perfect for every day, Flowtrail lets you find a rhythm on your ride. The Flowtrail rims are paired with Novatec’s industry-leading hubs.

Innovations about in Novatec’s latest fast engagement cassette body. Their 42-tooth ratchet ring mates with 6 phased pawls at two points of engagement each for positive, forward-driving contact at every 4.28 degrees. This level of drive transfers every watt of power to the wheels through their lightweight, alloy free hub body with ABG to take the bite out of wear from the cassette. Four Japanese sealed cartridge bearings roll with virtually zero friction and are positioned along the axle to perfectly balance forces imparted by the chassis.



Lazer Sport

KS-Kenda women will be using the Lazer Blade MIPS helmet for competition. Dripping with the same style and class of our top end Z1 helmet, the Blade MIPS helmet combines great looks with high performance and safety. This is the helmet you wear on your weekend rides and your daily commutes. Its narrow shape combined with the Advanced Rollsys® retention system provides an excellent fit and great adjustability. It has 22 vents to keep you cool and the weight is kept down to make sure you can fly down the road in comfort. And with the integration of the MIPS system, the helmet provides additional protection against rotational forces. The low friction layer inside the helmet helps to absorb impact forces in case of a crash.


Lake logo

Lake Cycling

When you have a passion for cycling as we do at Lake, it translates to a lifelong passion. It’s in our blood, we are devoted to cycling. We have spent hours riding in the trenches, enduring the pain and have graduated with honors from the school of hard knocks. We have studied the shape of thousands of feet pedaling billions of circles. Designed and proven to be the most comfortable shoe in the peloton. You will not want to replace your worn out shoes, we hope you’ll want to just buy another pair from Lake. Born in Evanston Illinois in 1982, Lake quickly became a household name for cycling shoes. As the sport grew in North America, so did the versatility and demand for more styles. The MXZ303 (winter boot) was created because of a very cold climate that hit Lake’s headquarters every year, the shores of Lake Michigan, where temperatures are quite possibly the coldest in North America. Many other innovative designs have come from Lake’s shoe collections over the years. More recently Lake was the first to design and produce the MX 331 Cyclocross specific model and today it remains the “holy grail” of cyclocross shoes. Our pride has grown out of a simple fact, that we are first to market with many if not most new developments in cycling shoes. Unlike most companies in the marketplace, we haven’t been distracted by entering into different cycling product categories, we have remained true to our core value and that is to produce the best fitting, highest quality cycling shoe on the market.

KS-Kenda women will be using the MX 332 Women’s MTB shoe. The MX line features a slightly narrower toebox & tighter heel than the Competition and less overall volume than the Sport. They are designed for a slimmer fit & most suitable for racing.

The shoe features:

  • Lake’s SPD Compatible Bath Tub Rubber flat sole
  • Helcor leather, Outlast temperature regulating heel & tongue liner, Internal Thermaform Carbon Fiber heel counter
  • Dual Side mounted Push/Pull BOA L6 lacing system


HT Components Logo


HT Components

Taiwan is the soul of the world’s bicycle manufacturers, Hsing Ta Industrial is one of Taiwan’s bicycle industry grassroots pioneer, founded in 1954, is rooted in providing consumers with the best riding experience in order to develop the highest quality products manufacturing enterprises mission! Hsing Ta industrial headquartered in New Taipei City, Taiwan. The development team in Taiwan works closely with factory in Shenzhen, determines to provide the most innovative and quality products with most competitive market price. Our products are bicycles pedals and spokes, includes an overview of road vehicles, mountain bikes, off-road vehicles and city bike. Range from basic models to high-end products in order to satisfy consumers’ diverse needs. In 2005, we created the “HT” of high-end pedal brand to meet increasing market demands, this was an important breakthrough for the company with a variety of new designs to fulfil personalisation and technology trends.

KS-Kenda women will be primarily be using the HT Leopard M1 pedal. The M1 is simplicity and superior technology combined. With a massive range of adjustable spring tension you can push your limits without the fear of an ill-timed accidental dis-engagement. They weigh in at 252 g per pair with cleats at 64 g per pair. Are made out of extruded and CNC machined aluminum with a CNC machined Ti spindle. They use EVO sealed bearings and IGSU bushings. They have incredible mud shedding capabilities and come in a wide range of colors to match your bike and kit.

Blue Logo

Joes No Flats

Joe’s No-Flats provides the bicycle market with the world’s most effective anti-puncture award-winning sealant. Our product line includes both latex based and latex and ammonia free sealants, with tubeless solutions and accessories, self-sealing tubes, tubeless conversion kits, lubricants based on the most advanced Nano technology, excellent cleaners and bio-degreasers and more. We draw on decades of polymer-based product developments, technology and deep engineering knowhow. This strong tech background allows our research and development team to creatively develop products with excellent performance and unique adaptations to customer needs. At the same time we aspire to make our products green and environmentally friendly, and help preserve our beautiful outdoors.

KS-Kenda Women will be using Joe’s Eco Sealant, Eco-Nano Dry and Wet lube, Brush kit, Bio Degreaser, Eco Bike Soap, Disc Brake Cleaner and Joe’s Frame and Tire Shine.


Smanie Logo

Smanie Saddles


What’s in a name? S.manie in Italian translates to “Mania for Sports”. As a company, Smanie Saddles is, above all else, passionate about all things two wheels. We are bonded by our love for cycling and the community around the globe that it encompasses. It is with this passion that we meticulously strive to design innovative, high-end, ECO-friendly saddles with riders’ passions on the forefront of our minds.As cyclists, we know that the most important attribute of a great saddle is for it to disappear beneath us as we ride. It should be void from our thoughts and allow us to focus on the road or trail ahead, the sights surrounding us, and the ability to absorb the experience that being on two wheels brings. This is why we have developed our TRI S Program.

KS-Kenda Women will be using both the GP series and the n.Spire saddles. The n.Spire story is a great one. This saddle was designed in Italy, then the engineering was extensively tested at Ohio State University by not only some of the university’s finest engineers, that engineer happens to be our very own elite racer Jen Malik! What unfolded was a saddle that we are truly proud of. We skimp at nothing so that you can truly #forgetaboutus on each and every ride you go on. And our n.spire is no exception!



ESI logo

ESI Grips

ESI is located in Southern California and we are proud to have all our products being made right here in the USA. Established in 1999 we have spent almost 20 years providing superior products for the bicycle industry. Through new product development, ESI offers unique, high tech, quality products MADE in the USA followed by exceptional Customer Service! We are the original and ultimate 100% Silicone Grips chosen by champions!

KS-Kenda women will primarily be using ESI’s FIT XC grips. ESI’s ergonomic Fit grips are designed for a completely natural hand position on your handlebar. Our new designs balance the pressure that your hands exert onto the handlebars, increasing bar control dramatically.

Fit XC and CR grips have three distinct areas:

  • INNER – This area is the perfect step up for your hands to rest against for maximum bar control in turns.
  • MIDDLE – This area is perfect for extra torque and power while climbing.
  • OUTER – This thickest area is for better hand comfort, especially while descending.
GU Logo

GU Energy

Created for daily training and competition, GU Energy Gel packs energy-dense calories in a portable packet to help sustain energy demands of any duration or activity. The 100-calorie packet contains carbohydrates (maltodextrin and fructose) that use non-competing pathways to help maximize carbohydrate absorption and utilization while diminishing stomach distress. Sodium, the primary electrolyte lost in sweat, aids in hydration by maintaining water balance. The branched-chain amino acids (leucine, valine, isoleucine) may reduce mental fatigue and decrease muscle damage.All GU Energy Gels are vegan, gluten free, and kosher.

KS-Kenda Women will be using the GU Energy Gel mix box.

KS- Kenda Women are supported by the following brands that provide essential items such as socks, gloves and chamois cream.